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Streetwear Sports

➔ Cushioned heel and toe
Provides better shock absorption; Helps prevent blisters; Improves comfort
➔ Arch support strap
Improves fit; Helps secure the sock to the foot
➔ Flat toe seam
Prevents skin irritation; Ensures maximum comfort in the toe area
➔ Soft cuff
Provides comfortable grip with just the right amount of pressure; Socks stay up
➔ Deep heel-pocket
Creates enough space for the heel; Provides enhanced fit as well as overall comfort
➔ Reinforced stress areas
Offers better resistance to tearing; Increases overall durability


Ensures much-needed skin protection. Promotes healthy microclimate and comfort for your feet

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✓ Top-grade fibres

✓ Well-thought-out design

✓ Excellent price to quality ratio

✓ Many satisfied customers since 2012



If you were to check the sock drawer of an average dude in the 1970s or '80s, then there is an excellent chance that you would have found in there a few pairs of white socks with stripes, called tube socks. It would also be fair to say that back then, wearing white socks to occasions other than sports was not only normal but even kind of cool. You probably also remember seeing that old photo from your Dad's album where he proudly wore brief shorts with white retro socks.

Today, after going away for a while, retro tube socks are back in fashion and they are doing great. Everything new, as they say, is well-forgotten old.

A brief history of tube socks

The very first pair of tube socks was introduced in 1967 by the Nelson Knitting Company from Rockford, Illinois (USA) — the same company that decades earlier in 1932 designed the famous Rockford Red Heel socks, best known for their use in making the iconic sock monkey dolls (the company kept the patent for the true design of sock monkeys from 1955 till the the 1970s). The original old school tube socks featured one-size design and didn't have its heel and toe parts distinctively shaped, which gave the sock its tubular shaped and so the name. Such design was very practical. It simplified the production process and reduced costs. In just two years after the invention, the sales of Nelson Knitting's white tube socks grew from just a few dozen to 125 thousands. It was a story of success.

Initially, tube socks were not intended to be an everyday attire item. They were marketed solely as a sportswear product. Many professional teams, particularly in football and basketball, liked the innovative design and made white tube socks part of their uniforms. Who would imagine a better advertisement? Being always under tight observation of fans and media, sports superstars popularised basically everything they have touched. From sports, these mainly white socks rapidly penetrated the popular culture and turned into an attribute of casual clothing and urban style.

The 1970s, as we know, was an era of groovy things and activities — a booming time for roller skating and disco. The roller skates, previously thought as to be practiced only for sports, became the public obsession. Whether used for a recreational reason, entertainment or as a mean of transportation, it was a joyful activity that eventually grew into the whole new culture. Roller skating made an impact on various aspects of people's lives, including music and fashion. Brief shorts paired with striped tube socks was a look that was sort of typical for an average roller-skater.

The rise and success of roller skating helped another kind of street riding to come out of the shadow — skateboarding. Being more extreme and dangerous, skateboards attracted mostly the youth. The popularisation of skateboarding through films and music made it possible for this creative activity to become the worldwide phenomenon and influence the global popular culture.

Although skateboarding, compared to roller skating, asked for more comfortable and relaxed fit clothing, old fashioned tube socks seamlessly fitted into that new, rebellious, carefree skater look. They even received a name — the skate socks.

Tube socks today

Sports tube socks have had their days in the sun and now, after a long time of absence, they are back in the game and they are better than ever. According to the Vogue magazine, not only the retro socks with stripes, but the fashion aesthetics of the 70s in general came back into style. Brands like Gucci, Thom Browne, Dries Van Noten and many other high-end labels sought inspiration from the past trying to bring a hint of vintage to their collections.

Retro socks came out to become the biggest trend. Boldly paired retro socks with shorts appeared to be a pleasant surprise to many. As The New York Times put it: “A look once typical of the style-challenged is suddenly fashionable”. The newspaper continued by quoting the fashion editor of GQ, G. Munce, who said: “It's something new. It's a little bit normcore, it's a little bit skater.”

While it looked new in high fashion, in the world where most people live, combining those two pieces seemed to be very regular. But no matter what, it's approved: men in socks and shorts are cool.

And it's not just the socks and shorts thing. Bizarrely though socks and sandals appear to be working too somehow; great even. Suddenly, what used to be considered as faux pas, becomes trendy.

Perfectly teamed up retro socks and sandals on the fashion runways by Valentino and Etam.

Selena Gomez rocking a pair of leggings and white socks? Sure!

Kendall Jenner attending Cannes Film Festival and showing up on a red carpet in the Giambattista Valli Haute Couture dress paired with socks and sandals? Not the tube ones, but still, — the coolest and most unexpected thing many in fashion had seen that day.

Selena's ex Justine Bieber has been spotted all over New York wearing long tube socks with his trainers (or occasionally slides).

Another famous citizen of New York, Gigi Hadid, wearing cut-off jeans with stripes and white sneakers that look like tube socks; talk about being a proud advocate of the latter.

Following on nicely from Gigi Hadid' look we pick up with her younger sister Bella Hadid. Isabella, as she so often does, has translated this casual look into a high fashion one. How did she manage to do this we hear you ask? Well, the way that anyone would take some white socks and trainers and make them an absolutely ice cold, cool look. The model teamed them up with an oversize blazer, a mesh top and semi-sheer black tights.

Pick your tube socks

We have seen an evolution in the designs for the new tube socks worn today. Originally, they were made one-sized without heel pockets which gave them their tubular shape — practical decision for the manufacturers; not for wearers. Lacking the form that would adjust to a foot, the one-sized tubular socks added bulk around the foot making it challenging to pull up snugly and have your shoe on with comfort. You can still find one-sized options today, however, as we always try to underline, — one-size socks do not fit all. If you need your socks to fit properly, try the ones that offer more than a single size option.

Although the 1970s and 80s tube socks' classic design (white with two or three stripes) is still one of the most popular, there are many other options available. Coming in different lengths, from crew to over the calf, in various colours and designs, tube socks offer a wide range or choices that will help you coordinate the perfect look.

Good socks will also absorb the sweat from your feet, letting it evaporate instead of potentially irritating your skin. You are more comfortable when your foot stays dry. It is important, therefore, that you choose socks made of natural fabrics. Allow for a small amount of synthetics. Man-made fibres improve socks performance and let them last longer.

Vintage tube socks with stripes are back and ready to be mastered. Just go for it!